Media buying
Media buying and campaign management. Beyond placing the buy, we can take on vendor onboarding, inventory review, price negotiation and settlement reconciliation. That is how the team previously brought blended unit costs down by 21%.
Two practices
Advertising on mainland Chinese social platforms and running TikTok overseas are quite different jobs — creative, targeting, auction mechanics and compliance all have to be handled separately, so we run them as two lines.
Feed, splash, branded topic, and custom placements across the major Chinese social and content platforms. Account setup, creative production, optimization, and settlement — all handled as your agency of record.
TikTok campaigns for brands and content owners going to market abroad. Account build, creative localization, audience testing, and optimization, with budget managed per market.
Inventory types
Acquisition, reach and word-of-mouth are three different goals. They are measured differently and they use different inventory, so we set them out separately below.
Bought against cost per action and ROI, mostly through social feeds. Built for acquisition, reactivation, and commerce conversion.
Inventory bought for reach and awareness. Usually requires booking the slot well ahead, and price tracks the calendar closely.
Reaching niche audiences through creator content — consideration and conversion in one buy. We select on content quality, not follower count alone.
How we work
In our experience more budget gets wasted at the onboarding and negotiation stages than during the campaign itself, which is easier to control — so we spend more time on the first two steps.
Shortlist candidate media against your audience and budget scale, and open the relationship.
Verify traffic quality, audience fit, and historical campaign data before approving a vendor.
Negotiate rate card discounts, rebates, payment terms, and over-delivery clauses.
Creative launch, targeting optimization, budget pacing, and anomaly monitoring.
Reconciling the numbers, invoicing, chasing payment, then filing it all.
Media network
Ten years of media work leaves you with a contact list, but more usefully with a sense of what each kind of inventory costs, when it is available, and how to negotiate it down.
We do not publish the names of specific media owners or platforms here, out of commercial confidentiality and respect for our partners. Actual coverage can be walked through in a conversation.
The media budgets, user growth, and campaign performance figures shown on this site were achieved by members of our core team on projects they led or contributed to at previous employers (MIGU Video and Shanghai Zhongyan Information Technology). They are presented to illustrate the team's professional track record and do not represent the operating results of Mumaoz Global Limited as a legal entity. Company names are referenced solely as factual employment history and imply no partnership, endorsement, or authorization.
Send us the objective, budget range, and the metric you will be judged on. We will come back with a media plan, the cost structure behind it, and what to expect.