Insights
Practical notes on rights trading, media buying and growth attribution, written for people who have to make the call. Updated occasionally.
When a vendor says "cleared for commercial use," the contract may guarantee nothing at all. Leave these five questions unanswered and the risk lands on the buyer.
Learn morePorting a domestic feed playbook onto TikTok rarely survives week two. The problem is not budget — it is three structural differences that get overlooked.
Learn moreThree attribution vendors later and the numbers still do not add up. The cause is almost always an undefined measurement basis, not the implementation.
Learn moreFor anything the notes do not cover, it is quicker to just ask us.